>
originally wrote by Terry Hammond:

(Even the Texas situation that came with all of the "excess bagage" brought on by former LMA holders has made a s-l-o-w turnaround and, NOW, the entire city stands firmly behind us more and more every day. They look at the situation and see that we've continually operated the "50,000 watt power-hungry and not at all inexpensive Monster" for more than two years at a BIG monthly loss and they say, "You know... Those people must really believe in this town otherwise they would've ripped us a new one and left just like everyone else!")

Mr. Hammond has never operated his 92.9 at 50,000 watts
Mr. Hammond has never won the support of the community.
He claims to never tell a lie on the radio he is always 100% truthful????
He is most likely telling the truth about not making any money because
he can't sell advertising in a town that he constantly runs down the community.

As to quote Mr. Hammond "This is an opinion"





> > WBMH is live and local (non-automated and non-satellite)
> 70+
> > hours a week...significantly more than any other station
> in
> > the immediate area.
>
>
> I never intended to insinuate that it wasn't...
>
>
> > I suppose something like this is okay, if you just want to
>
> > "play" radio. To make a comparison, I would say that it
> > really isn't a restaurant, if you can't sell (or even give
>
> > away) a hamburger. Once you get past all the BS, it's
> really
> > all about the money.
>
>
> Not really "play". Every LPFM that we've built and/or will
> build is an extremely local ststaion that "superserves" it's
> city of license and nothing beyond it. They have the unique
> ability (Jackson as an example) to air ALL local sports
> (including little league games and other fare that would
> normally NEVER air on a larger commercial station) without
> the fear of alienating listeners in other surrounding
> cities.
>
> I'm not entirely sure what the local group of folks (in
> Jackson) have in mind for WLHQ-LP but, it WILL be fully EAS
> compliant and, if there's a local hiccup, it WILL be
> mentioned on-air. Imagine that all city council meetings
> will get coverage, all school board meetings will get
> coverage, local nursing home residents will have a chance to
> speak and tell some of their stories on-air... Yeah, I know
> it's the very thing that sounds really hoky and we'd never
> consider doing it on a big bad commercial station but, it's
> also the very thing that COMPLIMENTS a commercial station by
> superserving the local community and freeing the commercial
> station up to do what it does best.
>
> I've seen these tiny little pipsqueak signals literally run
> rings around "big signals" within the local city of license
> in several locations (250 watts rated better than SEVERAL
> 50kw. and 100kw. stations in Monroe, LA. in the fall of 1999
> according to arbitron) simply because of the level of
> "localism" involved.
>
> Don't let them fool you: The coverage of an LPFM (in that
> particular part of the country) can seriously rival that of
> a local AM (20 to 25 miles) with the exception of being 24/7
> on FM and in high-quality, clean FM stereo. The problems
> with most (built by others) LPFM's is that they make silly
> attempts at using "consumer grade" (cheap) equipment and can
> never figure out why the "big boys" sound better. (It's the
> difference in running the LPFM through a DBX266 as opposed
> to the commercial station's Optimod or Omnia!) The LPFM's
> that I build are usually BETTER equipped than most
> commercial stations for this reason. One, in north
> Mississippi (not sure the local group wants this publicized
> just yet so, I'll keep the location quiet for now) is fully
> digital from audio source to air. Not too many commercial
> stations (in the southeast) can make that claim, just yet!
>
> No, there's no "play" involved at all. Not when you end up
> with a station that surpasses most commercial facilities in
> the area. That's one of the reasons I had thought to
> purchase the commercial stations. To compliment the group's
> efforts and to allow the locals who cannot afford
> advertising on the commercial stations access to
> underwriting the low power stations. It's something like
> offering "full selection" service. Besides, most truly LOCAL
> businesses only want to reach truly LOCAL people. Why would
> the local Winn Dixie in Jackson, want to advertise to an
> audience in Thomasville that has it's own (much more local)
> Winn Dixie?
>
> It may be "all about money to some. To some, it's more about
> quality of service to the local community. I know that most
> people don't seem to see it, these days. But, that IS the
> case. To a select few people, money CAN truly be a secondary
> benefit. In fact, I've found (through the years) that
> QUALITY, DILIGENCE at providing that QUALITY service,
> DETERMINATION and GENUINE INTEREST in a local community will
> win out each and every time! (Even the Texas situation that
> came with all of the "excess bagage" brought on by former
> LMA holders has made a s-l-o-w turnaround and, NOW, the
> entire city stands firmly behind us more and more every day.
> They look at the situation and see that we've continually
> operated the "50,000 watt power-hungry and not at all
> inexpensive Monster" for more than two years at a BIG
> monthly loss and they say, "You know... Those people must
> really believe in this town otherwise they would've ripped
> us a new one and left just like everyone else!")
>
> Bigger is not ALWAYS better. Quality and determination will
> generally prove to be the deciding factor. It all depends on
> whether you're engaged in the persuit of "quality fo
> service" or "money is everything". And, to myself and the
> people with which I'm associated, money is NOT everything.
> If that were true, I WOULD'VE completed the upgrade of my
> Texas Class-A to C-2 status and immediately offered it for
> sale at 20 times the previous value. (I haven't and - in the
> vernacular of south Alabama - I ain't!)
>
> It goes a LOT deeper than being "all about money".
>

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